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Question: Discuss About The Improve Experience Of Average Consumer? Answer: Introduction Tata Motors has created a distinct name for itself in the arena of automotive manufacturing. It produces a vast range of products that includes that of cars, trucks, sports cars and vans. It is one of the top four vehicle brands that produces compact middle size cars. Tata motors manufactured Zest Sedan and it was initially launched in Nepal (Tata.com, 2017). It is highly popular among the urban population on account of the driving pleasure that it provides and top-grade performance. The sampling approach is effective that will throw light on the needs of the present age consumer and the new features that can be integrated into the current model will help to capture a large portion of market and make it an enviable product among a vast range of population. Target Market Alternative The interior of the car has been designed in such a manner that it will bear a stylish look. It has a distinct modern look that make it a hugely sought after product by the young urban population of the present times. They can use the car while going to the office or for short trips. Its sophisticated look draws the attention of a large number of young population who prefer this model as compared to other cars in the market. The design of the car exudes a classy feel and evokes a sense of agility. Its unique elements like sedan profile, wide front and sporty look caters it to the demands of the 21st century youth (Dawar and Arora 2016). After thorough testing and research, it has come out with the new refined revotron engine and has collaborated with pioneers like Bosch and Honeywell It has been built on the new design of Confident Dynamism (Jahanshani et al. 2014). The new product has been built after interaction with consultancies who have earned a name for itself in the internatio nal domain. It has a low friction crankcase that would minimize NVH. It has a high tech throttle experience that would minimize the discomfort caused by jerks and sudden jolts when one is traversing along a rough path. One will also get the opportunity to change between different modes of gear like Sport, City and Eco. (Nepal and Seshadrinathan 2014). It has undergone design optimization with the help of engine consultant AVL, Austria that has given rise to a silent engine that will satisfy the needs of the aged people who want comfort and relaxation while sitting in the car. It is now driven by wire experience that provides a pleasant experience and allows one to relax even while being on a bumpy road. Its electronic control unit enables it to have precise control. Its Quadrajet Diesel engine along with F-Tronic technology provides a gear shifting experience that is worthy of attention. With its new features it has drawn the attention of the elderly people whose comfort is their priority. Global Positioning Satellite System will be able to specify the exact location and give valuable directions at every level so that one can find way (Lim et al. 2015). It will thus help in guiding one to the nearby gas station or to any ATM. It will thus be of immense help for the girls who would feel safe while going out alone as they would be able to track their location very conveniently. Alternative Population Research Model Research population refers to a collection of individuals that is held as the primary focus related to the scientific enquiry. It helps in assessing the needs of the population and on the basis of the survey conducted a product is launched in the market that will be in line with the needs of the hour. The population was divided on the basis of gender- that of the male and the female population (Emmel 2013). It provided a generalized view and did not take into account the specific requirements in relation to different genders. An alternative way was devised on account of the previous over-defining the population that made it too small. A market that has been defined narrowly will fail to include the needs and aspirations of a vast gamut of population. It made the results biased hence an alternative method was devised. The segregation would be made on the basis of their age and not something general. A generalized point of view will overlook the individual differences and provide an outcome that will not cover the unique requirements of the population (Endsley 2016). A population parameter that was more sensible and take into account the physiology and life circumstances of the person should be framed. If a person was in the stage of retirement, then his specific age should be considered. A more operational definition will help in carrying out the research in an ideal manner and will take into account individual requirements. If a person is physically handicapped then he will need more space so that he can accommodate himself comfortably. Accordingly, the size of the car should be increased. Alternative way of Defining Sampling frame A sampling frame provides a source with the help of which a sample is made. It may include under its scope individuals or institution. A proper market research procedure should be implemented and analytics community can be of great help in preparing a sampling frame. Respondents volunteering their own participation in study was held to be the sampling frame. Such a survey method would be biased and would not cover all the aspects. Unrepresentative sampling can result in execution flaw. A pre survey can be carried out that will enable in building co-operation and communication. A post survey follow up will also reveal the loopholes and will help in determining whether a second survey was necessary(Levy and Lemeshow 2013). The foreign elements present in the frame were done away with since they are not a part of the population that is being studied. People who have moved away were not considered while devising the sampling frame as this will give rise to faulty outcome (Takeyasu 2013). Research done from inadequate population framing also provides erroneous outcomes which does not bear any fruitful results. Duplications should be removed from the sampling frame because they give rise to typographic errors. Units should be given different name to prevent any further confusion. When the smaller frames are merged then probability of unit selection can no longer be known (Palinkas et al.2015). Unit should not be selected more than a single time otherwise the accuracy of the result would be lost. A frame should be evaluated at the very outset because bad frame will adversely affect the estimates that will be produced at the conclusion. Sampling Approach for Zest Sedan A systematic statistical method was employed that made it possible to deduce the least number of samples that will be required in order to train the classifier. The classifier should have statistical stability in order to gauge a good classification accuracy. A statistical feature that is descriptive can be employed and contributing features can be selected by making use of C4.5 tree algorithm (Patel 2015). Hydraulic brake is crucial to automobile engineering and monitoring such a condition is of primary importance. It is central to safety of the passengers. Nowadays vibration based learning approach of machine is important for the monitoring in relation to hydraulic brake system (Pholdee, Bureerat and Y?ld?z 2017). The sampling should take into consideration this relevant aspect before reaching a solution. The sampling done should be based on sex and the marital status and the kind of family should also be considered while carrying out the sampling. Those who are in the government service and those who are in the private sectors should be sampled differently otherwise it will give rise to faulty results (Robinson 2014). The income of the respondents should also be considered. Questionnaire method should be implemented before finalizing the questionnaire, marketing experts as well as auto sector experts can be consulted in order to ascertain whether the procedures have been devised along the right lines (SHAH 2017). There should be a gap or time interval between the day when advice is imparted to the residents regarding the survey and when the questionnaires are distributed as this would enable the client to understand everything before giving their opinion (Stephany 2013). Conclusions: It can hence be concluded that the new zest sedan by Tata Motors serves the needs of all kind of population. Its unique elements like sedan profile, wide front and sporty look caters it to the demands of the 21st century youth. Its refined revotron engine enables the users to have a great experience on the road. Quadrajet Diesel engine along with F-Tronic technology provides a gear shifting experience that is of great convenience for the aged people (Sekar, Gowri and Ramya 2014). The physiology and life circumstances of the person should be considered while building the sampling frame. Operational definition will help in implementing effective research procedure. A post survey follow up will highlight the drawbacks of the research method. The foreign elements present in the frame should be eliminated as the results would otherwise be faulty. A statistical feature that is descriptive can be used successfully and new features can be devised on the lines of C4.5 tree algorithm (Schillin g and Neubauer 2017). References: Dawar, D. and Arora, S., 2016. Event Study on Stock Prices of Tata Motors-A Study on Launch of Zest.Wealth: International Journal of Money, Banking Finance,5(1). Emmel, N., 2013.Sampling and choosing cases in qualitative research: A realist approach. Sage. Endsley, M.R., 2016.Designing for situation awareness: An approach to user-centered design. CRC press. Jahanshani, A.A., Hajizadeh, G.M.A., Mirdhamadi, S.A., Nawaser, K. and Khaksar, S.M.S., 2014. Study the effects of customer service and product quality on customer satisfaction and loyalty. Levy, P.S. and Lemeshow, S., 2013.Sampling of populations: methods and applications. John Wiley Sons. Lim, D.J., Jahromi, S.R., Anderson, T.R. and Tudorie, A.A., 2015. Comparing technological advancement of hybrid electric vehicles (HEV) in different market segments.Technological Forecasting and Social Change,97, pp.140-153. Nepal, B. and Seshadrinathan, K.A., 2014, January. AN INTEGRATED APPROACH TO OPTIMIZE DESIGN, MARKETING, AND MANUFACTURING OBJECTIVES DURING PRODUCT DEVELOPMENT. InProceedings of the International Annual Conference of the American Society for Engineering Management.(p. 1). American Society for Engineering Management (ASEM). Palinkas, L.A., Horwitz, S.M., Green, C.A., Wisdom, J.P., Duan, N. and Hoagwood, K., 2015. Purposeful sampling for qualitative data collection and analysis in mixed method implementation research.Administration and Policy in Mental Health and Mental Health Services Research,42(5), pp.533-544. Patel, K.J., 2015. A study of economic value added based performance measurement of selected automobile companies in India. Pholdee, N., Bureerat, S. and Y?ld?z, A.R., 2017. Hybrid real-code population-based incremental learning and differential evolution for many-objective optimisation of an automotive floor-frame.International Journal of Vehicle Design,73(1-3), pp.20-53. Robinson, O.C., 2014. Sampling in interview-based qualitative research: A theoretical and practical guide.Qualitative Research in Psychology,11(1), pp.25-41. Schilling, E.G. and Neubauer, D.V., 2017.Acceptance sampling in quality control. CRC Press. Sekar, M., Gowri, M.M. and Ramya, M.G., 2014. A Study on Capital Structure and Leverage of Tata Motors Limited: Its Role and Future Prospects.Procedia Economics and Finance,11, pp.445-458. SHAH, M.P., 2017, January. A STUDY ON CONSUMER INVOLVEMENT BRAND POSITIONING STRATEGIES IN INDIAN AUTOMOBILE SECTOR. InAcademic International Conference on Multidisciplinary Studies and Education(p. 42). Stephany, K., 2013.Each Day Is a New Creation: Guidelines on Living a Life of Purpose. Balboa Press. Takeyasu, K., 2013. Consumers Activities for Brand Selection?Questionnaire Investigation to Automobile Purchasing Case.Journal of Computations Modelling,3(2), pp.151-182. Tata.com (2017).Tata Motors unveils the all-new Zest and Bolt via @tatacompanies. [online] tata.com.